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☆ 'Dupes' clothing, perfume craze lures holiday shoppers as major brands fret
  + stars: | 2023-11-20 | by ( Katherine Masters | ) www.reuters.com   time to read: +7 min
Hashtag searches for dupes of major brands - including Skims underwear and Deckers' (DECK.N) Ugg boots - have been viewed millions of times on TikTok. Graphic shows pictures of four original products and their original prices under named brands compared with the prices of their 'dupe' counterparts. Newer technologies like the Google Lens app allow people to take photos of items they like and find similar products for sale. In other cases, dupe sellers opt to replicate the look of higher-priced originals with cheaper materials to maximize profit. However, experts say dupe sellers have grown increasingly skilled at avoiding brand logos and other design features that could infringe existing patents or copyrights.
Persons: Lauren Maginness, Shannon Stapleton, Maginness, Estee, Tom Ford, Dupes, “, ”, Penny Pincher, Leslie Ghize, Doneger Tobe, Calvin McDonald, Ian Taplin, Juozas Kaziukenas, Kaziukenas, Maria Boschetti, Mike Scheschuk, Birkenstock, Katherine Masters, Dorothy Kam, Vanessa O'Connell, Rod Nickel, Matthew Lewis Organizations: REUTERS, Abercrombie, Fitch, Scout, Walmart, Department, Nordstrom, Circana Inc, COMMERCE, Wake Forest University, eBay, Google, HK, Amazon, New, Thomson Locations: New York City, U.S, Hong Kong, TikTok, Los Angeles, Zara, Italy, New York
☆ Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away
  + stars: | 2023-03-14 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +8 min
Curbed published a blistering story about Tom Sachs, a Nike collaborator, this week. As long as companies have partnered with celebrities, some endorsement deals have run aground, said Coresight Research CEO and founder Deborah Weinswig. Longtime sportswear industry analyst Matt Powell, who recently founded Spurwink River, said endorsement deals are "fraught with peril." "I thought for a while that brands were moving away from real celebrity endorsements," he told Insider. "We're talking about a very, very small percentage of celebrities who get endorsement deals who have that halo effect," Herzog said.
☆ An activewear startup backed by Michael Jordan's son hit its first fundraising goal. Here's how Äktiiv plans to take on Lululemon and Nike.
  + stars: | 2022-12-05 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +5 min
Äktiiv products are biodegradable and made from plants. The Portland, Oregon, startup Äktiiv, which rhymes with black sleeve, launched its first products on Kickstarter in November and recently hit its fundraising goal. Cash from the campaign will be used to scale the company, including its marketing. But there's a twist: Äktiiv products are biodegradable and made from plants, not materials derived from oil or plastics. Similarly, Äktiiv products are designed to be worn in the gym, not while running errands.
☆ How this activewear startup funded by NBA legend Michael Jordan's son plans to take on Lululemon and Nike
  + stars: | 2022-11-01 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +4 min
Äktiiv products are biodegradable and made from plants. Two Nike veterans, including the basketball legend Michael Jordan's son Jeffrey Jordan, are launching a brand for sustainable workout apparel that hopes to compete with the likes of Lululemon. If it's successful, cash from the campaign will be used to scale the company, including its marketing. But there's a twist: Äktiiv products are biodegradable and made from plants, not materials derived from oil or plastics. Similarly, Äktiiv products are designed to be worn in the gym, not while running errands.
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